Your Legacy.
Your Future.
Our Support.
PLOVER HILL CAPITAL
PHC champions independent advisors by providing the resources and support they need to preserve their legacy and secure their future.
About
We offer tailored solutions to help advisors protect their legacy, fuel growth, and navigate transitions with confidence. Our offerings include capital, transition financing, and experienced guidance, empowering your independence on your terms.
Redefining What’s Possible in Independent Wealth Management
Over the past two decades, the independent financial advisory landscape has evolved significantly — bringing with it a unique opportunity for firms committed to preserving their independence and authenticity.
Today’s environment, shaped by a rising generation of leadership, democratized access to institutional-grade technology, and unprecedented transparency in valuations and deal structures, offers forward-looking firms the chance not just to survive this era of mass aggregation — but to thrive in it.
At Plover Hill Capital, we challenge the conventional thinking that internal succession from G1 to G2 is impractical or economically out of reach. We reject the notion that independent firms must compromise their identity to stay competitive.
We believe in a different path — one where independence is not only preserved but amplified. With the right capital, strategy, and partnership, advisory firms can grow, evolve, and define success on their own terms.
Market Opportunity
>15K
*
SEC Registered RIAs in 2023 an increase from 2022
*
https://www.thinkadvisor.com/2024/06/21/what-the-ria-industry-looks-like-now-in-4-charts/
$128.4T
*
AUM in discretionary managed AUM
*
https://www.thinkadvisor.com/2024/06/21/what-the-ria-industry-looks-like-now-in-4-charts/
37%
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Financial advisors who plan to retire within 10 years representing $10.4T
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https://advisorlawllc.com/urgent-call-for-advisor-succession-planning/
40%
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Financial advisors who do not have a succession plan
*
https://advisorlawllc.com/urgent-call-for-advisor-succession-planning/
Pillars
Our steadfast principles serve as our cornerstone to ensure uniformity and alignment in fulfilling our mission.
Longevity
We think in terms of generational value creation, not quartly earnings
Perseverance
We are stewards of the Founders’ legacy while supporting the next generation in building an enduring future​
Authenticity
We believe one size doesn’t fit all and that true success is achieved through the empowerment of authenticity
What We Offer
We provide transformational capital solutions designed to help independent RIAs to preserve their legacy, fuel their growth, and achieve operational excellence. Our approach integrates capital, expertise, and partnership into a single, tailored solution.
Capital with Purpose
We provide tailored capital to help independent advisors grow, streamline operations, and preserve what they’ve built—on their own terms.
Partnership, Not Control
Our minority investment model keeps firms independent. No change-of-control triggers. No ownership takeovers. Just long-term alignment and support.
Fuel for Growth
Whether it’s expanding your team, acquiring another firm, or investing in infrastructure, our capital helps you scale with intention.
Real-World Guidance
We’ve sat in your seat. Our team offers hands-on support across operations, leadership transitions, and workflow improvements.
RIA-Focused Expertise
With deep industry insight and direct operational experience, we help you navigate complexity and seize opportunity—with confidence.
The PHC
Partnership
Approach
Legacy: Create a Seamless Succession Plan
We help founders exit on their terms and empower next-gen leaders to step up—with structure and support every step of the way:
  • Design internal succession plans that preserve culture and client trust
  • Enable G2 ownership with accessible, non-disruptive financing
  • Keep transitions smooth for clients and teams alike
    • 2. Growth: Capital to Accelerate What’s Working
    Fuel your next chapter with the resources and insight to scale strategically:
  • Hire key talent to expand capacity and expertise
  • Invest in marketing, branding, and client experience
  • Upgrade tech and operations to support long-term growth
  • Pursue M&A opportunities with experienced deal support
    • 3. Independence: Stay in Control, Stay True to Your Vision
    Our structure is built for firms who want capital without compromise:
  • You keep majority ownership and full decision-making authority
  • Our interests are aligned—we win when you do
  • We offer support, not mandates—your firm, your future
    • Plover Hill
    Internal
    Succession
    PHC Succession Solution
  • PCH designed mezzanine-like succession solution that creates flexible structure that aligns incentives and provides G1 with fair market value for shares
  • 5 year interest-only period, followed by fixed 10 year term loan allows G2 the time and flexibility to grow the business
  • No personal guarantee after 1 year transition period
  • Fair market value received by G1 with achievable capital terms for G2 allowing for successful internal transition
    • Plover Hill’s internal succession solution is an optimized structure allowing for enduring legacy and value creation.
    Leadership
    “​The answer is in the room.”
    – Quote from one of Rob’s mentors, which has driven much of his perspective on leadership and building enduring companies
    Rob Martin
    Founder, Managing Partner
    In 2008, Rob began his finance career at Symmetry Partners, climbing the ranks from Compliance Associate to Director of Marketing to President. Tasked with leading a new RIA initiative in 2014, he co-founded Apella, which grew from $80 million to $3.5 billion in AUM by June 2023. Under his leadership, Apella completed 13 transactions and launched 10 offices nationwide, solidifying its status as one of the fastest-growing RIAs. Rob holds degrees in Psychology from the University of Richmond and the University of New Haven.
    Outside work, he serves on the board of the CFM Foundation and enjoys summers in Narragansett, RI, and skiing in the winter.